OUR BRANDS
Since our founding, we have partnered with the world’s most respected names in our industry to bring global excellence to the Middle East.
Born in the region, built for the region. TREDEX is SARA Group’s homegrown bathroom brand, engineered to the highest international standards and designed specifically to match the unique style and needs of the Middle East market.
Proposing complete bathroom solutions, TREDEX delivers exceptional quality and value, all backed by decades of industry expertise and a deep understanding of regional tastes.
Roomours is SARA Group’s homegrown lifestyle concept, bringing together a thoughtfully curated selection of tableware, home accessories, gifts, and decorative objects. Each piece is handpicked for its distinctive design, quality craftsmanship, and uncanny ability to add instant character to any room.
Created in the region, for the region, Roomours perfectly captures the spirit of the modern Middle Eastern home, cosmopolitan, design-led, and deeply personal. Whether you’re setting a memorable table, searching for the perfect gift, or adding that final magic detail to complete a room, every collection is curated to inspire.
Founded in 1748, Villeroy & Boch is one of Europe’s most celebrated names in premium tableware and home accessories, carrying a legendary legacy of craftsmanship, innovation, and timeless design. As their exclusive partner, SARA Group is proud to bring this iconic heritage straight to homes across the region.
From beautifully crafted dinnerware and elegant glassware to thoughtful gifts, Villeroy & Boch effortlessly elevates the everyday. It brings a true sense of occasion to every setting, making each meal, gathering, and moment at home feel truly special.