Creating exceptional moments

Founded in 1967, SARA Group has grown into the Middle East’s leading distributor of luxury bathroom products, high-end hospitality solutions, beautifully designed tableware, unique gift items, and home accessories. We exist to create exceptional spaces. We develop and source unique lifestyle products and design solutions that help you hit all your functional, style, and quality goals.

With nearly 60 years of success under our belt, we are proud to have partnered with some of the most iconic developments in the region, constantly setting new industry benchmarks. But we aren’t resting on our laurels.  We are already busy innovating and setting the pace for the next 60 years and beyond!