About us
OUR STORY
Founded in 1967, SARA Group has grown into the Middle East's leading distributor of luxury bathroom products, premium tiles, hospitality solutions, exquisitely designed tableware, gift items, and home accessories. We exist to create exceptional space; providing unique lifestyle products and solutions that help our clients fulfil their functional, design, and quality aspirations.
Whether you are planning a dream home or fitting out a five-star hotel, we bring an innovative product range together with passionate service, expert opinion, and fresh perspectives; delivering tailored solutions through a collaborative approach and with unmatched professionalism.
Through more than 55 years of success, we are proud to have partnered with the most significant developments in our region and to have continuously set the standards of our industry. We do not rest on our track record; we continue to innovate and set the pace as we look forward to the next 55 years and beyond.
OUR BRANDS
An unparalleled selection of luxury bathroom products, premium tiles, world-class hospitality equipment, and beautifully curated tableware, gifts, and home accessories.
OUR FOOTPRINT
