SARA Group is one of the Middle East’s most established distributors of premium bathroom products, with a massive regional supply network built over nearly 60 years.

We partner with an extensive network of dealers, showrooms, contractors, and procurement teams across the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, and Lebanon.

We work to offer a comprehensive portfolio of premium products with reliable availability and dedicated trade support every step of the way, including merchandising, training, marketing, specification, and after-sales support.