TREDEX, a leading brand from SARA Group, recently celebrated the launch of its highly anticipated Arabesque collection with an exclusive event at its newly renovated flagship showroom on Sheikh Zayed Road, Dubai. The event brought together a select audience of top-tier designers, architects, and media personalities to experience the groundbreaking collaboration with world-renowned designer Karim Rashid.

Guests were welcomed into an immersive atmosphere that reflected the essence of the Arabesque collection, blending traditional Middle Eastern artistry with Karim Rashid’s signature contemporary aesthetic. Highlights of the event included a personal address by Karim Rashid, who shared his inspiration behind the collection, a product showcase, and a lively Q&A session with attendees.

The event marked a significant milestone for TREDEX, solidifying its position as a leader in innovative design and craftsmanship tailored to the region.