About Us

Leaders

Since its foundation in 1967, SARA Group has become the leading retail, projects, and wholesale distributors of luxury bathroom products, high quality ceramics, world class hospitality products, and beautifully designed chinaware,  gift items, and home products.

Quality

While the quality and design of our products is paramount, our success as a company has come from providing unique lifestyle solutions to our customers whether they are furnishing their home or fitting out a five-star hotel. From retail to wholesale, large projects to smaller ones, we aim to deliver both unrivaled quality in our products and unmatched professionalism in our service.

Vision & Mission

Vision To help our customers create exceptional spaces that fulfill, inspire and delight.

Mission To realize our client’s aspirations through a commitment to leading the market; by offering innovative and sustainable lifestyle solutions; and by providing passionate and professional service.

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Our Profile

Learn more about SARA: our team, our operations, our wide collection of brands, our various distribution networks and our major projects by browsing our digital company profile.